Today Logitech announced the Logi ZeroTouch, a new in-car mount for Android smartphones. The Logi ZeroTouch is another step in Logitech's push to diversify their product offerings and expand beyond their traditional market as a computer peripheral manufacturer.

The Logi ZeroTouch is actually two different products. Both are mounts for your Android phone that can be installed in your car. One is a clip mount that can attach to an air vent, and the other is a larger mount with a suction cup that can be put on the dashboard. Both have a magnet embedded in the back, and they communicate with your smartphone using Bluetooth LE. Most smartphones that support wireless charging should work with the system directly, as they already have embedded magnets for connecting to wireless chargers. For Android phones that don't, Logitech provides metal strips that can be attached to the back of the phone to make it work with the mount.

The goal of the ZeroTouch is to bring the features that exist in modern connected cars to older vehicles. It works with an Android app developed by Logitech. By attaching the phone to the dock, the app is automatically triggered. Logitech says that the app uses voice recognition and natural language processing to respond to queries and actions in a natural manner. You can perform actions like checking and sending messages, with incoming messages being read aloud by the application. There's also integration with popular apps like Google Maps and Waze for directions, and Spotify for music.

Logitech says that they hope to reduce the number of people texting and driving with this system. While I understand the rationale here, I'm a bit skeptical of products that take this standpoint. In my view, the best thing to do with your phone when driving is to not use it at all. While a voice-controlled app for checking and sending messages and controlling audio playback is safer than fiddling with your phone directly, I can't help but worry that these systems will entice drivers who would otherwise have not used their phone at all when driving to start doing so. Even when your phone is voice controlled, it's still a distraction from your driving. I think it'd be interesting to see companies perform some studies on the positive and negative effects of introducing voice-controlled smartphone systems in vehicles.

Both the vent clip and dashboard versions of the Logi ZeroTouch are available today. The vent clip model comes in the three colors you see above, while the dashboard mount just comes in black. They're priced at $59.99 and $79.99 respectively, and you can buy them right now directly from Logitech or from Amazon.

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  • Impulses - Wednesday, May 11, 2016 - link

    A passenger is aware of road conditions, he'll so talking if he sees you maneuvering or even scream about incoming danger... Someone distracting you over a call isn't privy to road conditions and an active conversation, even hands free, can impair your reaction time as badly as being drunk.

    If silly Mythbuster episodes can prove that much I gotta think there's far better studies on the matter, but most of the world seems to have settled on the "hands free" compromise... Because God forbid drivers actually focus on driving.
    Reply
  • Impulses - Wednesday, May 11, 2016 - link

    That should've read "he'll stop talking" Reply
  • Manch - Thursday, May 12, 2016 - link

    interesting.... http://www.iihs.org/iihs/sr/statusreport/article/4...

    Driving is the responsibility of the driver. Not the person on the other end of the phone or the person in the passenger seat. They can just as easily disengage either conversation if either becomes too much of a distraction.
    Reply
  • Impulses - Wednesday, May 11, 2016 - link

    " I think it'd be interesting to see companies perform some studies on the positive and negative effects of introducing voice-controlled smartphone systems in vehicles. "

    Just watch that old Mythbusters episodes on the subject. EVEN talking hands free is a HUGE distraction, not far removed from drunk driving as far as impairing your reaction times etc... The only difference is you can choose to stop talking at any time, but in the heat if the moment a lot of people don't do that quickly enough.

    The old radio / talking to a passenger argument is weak too... Radio controls are fairly simple and easier to disengage from (mentally), also often steering wheel mounted for utmost convenience, and a passenger distracting you is also aware of road conditions.
    Reply
  • Impulses - Wednesday, May 11, 2016 - link

    How well will these really hold a phone with Qi built in? I'm sure they can build in some strong neodymium magnets but are they strong enough to hold he phone thru any pothole without being a hassle when removing the phone? Does the magnet have any effect on the phone's compass?

    I've seen a lot of mounts like these but usually the reviews/users state you need a metal slip between phone & case, just curious how well the coils work vs that.
    Reply
  • lalitntaparia - Thursday, May 12, 2016 - link

    I feel this is costlier deal. Looks are pretty sexy without any doubt but I don't price justifying it. I read many car mount reviews with http://phoneholder.co May be this site will give extensive review of this. Reply

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