The new Radeon RX 5700 hasn’t even yet officially launched as we’re still awaiting Sunday the 7th of July, yet AMD in a rare event has now officially announced that is it adjusting the launch prices of the new Navi cards to lower price points.

Originally, the Radeon 5700 XT Anniversary edition, the XT, and the standard variant were priced at $499, $449, and $379. AMD has now lowered the price points to $449, $399 and $349.

AMD Radeon RX Series Specification Comparison
  AMD Radeon RX 5700 XT AMD Radeon RX 5700 AMD Radeon RX 590 AMD Radeon RX 570
Stream Processors 2560
(40 CUs)
2304
(36 CUs)
2304
(36 CUs)
2048
(32 CUs)
Texture Units 160 144 144 128
ROPs 64 64 32 32
Base Clock 1605MHz 1465MHz 1469MHz 1168MHz
Game Clock 1755MHz 1625MHz N/A N/A
Boost Clock 1905MHz 1725MHz 1545MHz 1244MHz
Throughput (FP32) 9.75 TFLOPs 7.9 TFLOPs 7.1 TFLOPs 5.1 TFLOPs
Memory Clock 14 Gbps GDDR6 14 Gbps GDDR6 8 Gbps GDDR5 7 Gbps GDDR5
Memory Bus Width 256-bit 256-bit 256-bit 256-bit
VRAM 8GB 8GB 8GB 4GB
Transistor Count 10.3B 10.3B 5.7B 5.7B
Typical Board Power 225W 180W 225W 150W
Manufacturing Process TSMC 7nm TSMC 7nm GloFo/Samsung 12nm GloFo 14nm
Architecture RDNA (1) RDNA (1) GCN 4 GCN 4
GPU Navi 10 Navi 10 Polaris 30 Polaris 10
Launch Date 07/07/2019 07/07/2019 11/15/2018 08/04/2016
Launch Price $449

$399
$379

$349

$279

$179

The move isn’t unprecedented, but is something extremely rare. What is interesting is that AMD’s Scott Herkelman (CVP & GM AMD Radeon) yesterday posted an interesting but short tweet:

Scott's snarky tweet is suggesting AMD had planned the move all along- playing a bait & switch in terms of the pricing of the RX 5700, most likely in preparation and in response to Nvidia’s newest Super card line-up.

We’re looking forward to covering the RX 5700 series cards when the time comes – hopefully soon!

Related Reading

Source: @Radeon on Twitter

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  • Irata - Saturday, July 6, 2019 - link

    There's a simple way to check this - look at AMD's and nVidia's total earnings and margin per chip sold. Reply
  • jospoortvliet - Saturday, July 6, 2019 - link

    ... and if you do you see they are both doing just fine in terms of profit margin. They certainly could slash prices but given their duopoly there is little reason. I think NVIDIA is fine with AMD taking a small part of the pie - after all, if AMD would stop making video cards NVIDIA might get issues with the market regulators in various countries. Reply
  • gdansk - Saturday, July 6, 2019 - link

    That doesn't really work out. AMD has a hard time moving the volume to recoup R&D costs. Reply
  • Audacioucity - Sunday, July 7, 2019 - link

    Neither AMD nor Nvidia disclose profit margins per SKU they offer. In the smallest unit, gross profit margins are figures of a particular division or more commonly the whole company. Reply
  • Dark42 - Saturday, July 6, 2019 - link

    So the 5700 has more RAM and better performance than the 2060 for the same price.
    While the 5700 XT beats the 2070 / 2060 Super for the same price.
    Well done AMD.
    Reply
  • bananaforscale - Saturday, July 6, 2019 - link

    We don't know that yet, and 2070 isn't relevant anymore with 2070 Super being the same price. What you want to compare to is just the 2060 Super because that's the only one that makes sense. Reply
  • Flunk - Saturday, July 6, 2019 - link

    The non-super cards are discontinued. Reply
  • V900 - Sunday, July 7, 2019 - link

    Lol no!

    7nm node is much more expensive than the 12 non node.

    And yields aren’t going to be as high as with the 12nm node that Nvidia has been using for years.
    Reply
  • alawadhi3000 - Friday, July 5, 2019 - link

    Doesn't work that way, 7nm isn't cheap, plus probably have lowered yields than NVIDIA's 12nm. Reply
  • eek2121 - Friday, July 5, 2019 - link

    7nm has better yields equal to 16nm according to TSMC. Reply

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