We’ve already been quite surprised by the fact that to date LG still hasn’t talked much about a successor to the G8. Last year, LG had explained that going forward with 5G smartphones, the new V series would become the new flagship devices of the company, and the G series would be relegated to 4G models. It seems that now a year later, that plan has been slightly altered and LG is planning to drop the G series naming altogether in favour of a new direction – both in marketing as well as product design.

Last weekend, LG teased its new “Velvet” smartphone design in an YouTube video on its Korean channel. It’s not a launch per-se, but it’s pretty much a complete unveil of the phone’s design as well as a disclosure that it’s being powered by Qualcomm’s Snapdragon 765 SoC platform.

The phone’s design is its most striking aspect, as it’s a complete design language overhaul for LG and a fresh breath of air which we haven’t seen from the company in several years now.

The design isn’t something we haven’t seen before from other vendors; however, LG’s execution here just looks like a more refined execution – a stark contrast to LG’s design language on what is seemingly a very bulky and industrial V60 series.

Particularly LG’s aesthetics on the cameras on the Velvet are quite unique as it houses a triple camera setup in a way that departs from the usual camera housing group and large bumps seen from other devices today. The main sensor seemingly is still of a larger size and requiring more z-depth and thus a camera protrusion, however the two other sensors are flush against the back glass of the phone – similar to what we saw on the G8.

The Velvet still keeps the 3.5mm headphone jack – which now makes LG essentially on of the very last vendors to even sport the feature anymore.

If LG is able to provide the Velvet with a good quality screen, a good camera experience and price the phone at a reasonable level – it looks like quiet the striking device that I’m sure would have a lot of success. We’re expecting a full device launch in the next few weeks.

Source: LG YouTube

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  • PeachNCream - Tuesday, April 21, 2020 - link

    Low end LG devices are pretty much stock Android. Some of them still have removable batteries (which oddly does not seem to adversely impact capacity or device thickness, but hey, we have to make up some kind of excuse to ensure your phone is disposable so you have to buy another one in two years. Reply
  • Teckk - Tuesday, April 21, 2020 - link

    Lol yeah, the thinness craze is senseless. Reply
  • RollingCamel - Tuesday, April 28, 2020 - link

    My Note 9 is way too thin to hold comfortably without the case. Maybe, that is the point so the cases wouldn't be too thick. My wife's P30 Pro feels fantastic in hand because it is thicker with large radius sides. Reply
  • RSAUser - Wednesday, April 22, 2020 - link

    Yes, they released one, think it was 7X or something like that. Turned out to be about 50% more than the competition spec wise while pretty much only launching in Canada. Reply
  • Operandi - Tuesday, April 21, 2020 - link

    I really wanted this phone to wrapped in velvet. Would have been perfect for those relaxing evenings with my pipe and velvet smoking jacket while I kick back and kill some time on TikTok and Snapchat. Reply
  • Deicidium369 - Tuesday, April 21, 2020 - link

    "I Would Drape Myself In Velvet If It Were Socially Acceptable" - George Costanza Reply
  • fore1gn - Wednesday, April 22, 2020 - link

    Guys, please proof-read your articles. I love your stuff, but the typos really make it a bit less pleasant to read. Thanks!

    Regarding the phone though - really interested to see what LG has to show. They have everything in their hands to be one of the leaders in the smartphone industry, but they can't seem to find that special something. Really hope this rebranding sets them on the right path.
    Reply
  • yetanotherhuman - Friday, April 24, 2020 - link

    If it was smaller and had a flat screen, maybe I'd take a look at it. Reply
  • Zagor Te Nay - Monday, May 4, 2020 - link

    Good looks - especially rear camera which is less obtrusive than most other phones.

    But, as LG G7 ThinQ user, I cannot get over poor software updates. Model I have (covers NZ, Australia, Hong Kong and China) hasn't got a single security update since July last year, when Android 9 was released on this phone. LG is promising Android 10 within next few months (Android 11 might be available by then but OK)... however, really, not a single security update in a year. How poor is that.

    While I still like my phone from hardware side - still works fine, very reliable and stable, pretty much 0 issues within last 2 years - I'm finding it harder and harder to support LG for their support approach.
    Reply

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