In 2010 we went through the single largest redesign in AnandTech history. We modernized the site, finally moved to a tag based architecture and made a number of other tweaks. The web moves a lot quicker than it did even just 3 years ago, so last year we started working on another significant redesign. Today marks the debut of that design.

Going into the redesign we wanted to accomplish three major goals. First, we wanted to have a design that put our smartphone and tablet coverage on equal footing with our traditional PC roots. The redesign consolidates our coverage areas into four major categories: PC Components, Smartphones & Tablets, Desktops & Notebooks and finally Enterprise. The super categories are largely self explanatory and you can drill down into each one of them for more specific navigation.

It's important that our site design reflects our internal focuses. We are as committed as ever to our PC component coverage, but we also devote an equal amount of time to what we're doing in the new mobile space. From my perspective, whether it's a smartphone or a server, we're still talking about some form of computer - just in a different case.

Our second major goal with the redesign was to more prominently feature Pipeline, our short form content section. We launched Pipeline in late 2011 as a way of dealing with content that either didn't demand our full review treatment or that we didn't have time to dedicate deep analysis to. Since then Pipeline has become a very important part of the site, and we wanted to elevate its position on the front page as a result. Pipeline stories on the right are ordered from newest to oldest, with even older pipeline stories appearing under the 2x2 grid of featured articles.

Finally, we wanted a design that would be more accessible and speak to the broader nature of our audience. While you all know why you come to AnandTech, it's very important to our continued success and ability to remain independent that the site accurately reflects the diverse audience. Whether you're coming to us for motherboard reviews, analysis of the latest microprocessor architectures or to figure out which smartphone or tablet to buy, you're likely a person relied on by dozens of others for recommendations.  We remain an independent website, which comes with its own challenges when it comes to proving our worth to the agencies and marketing organizations that help keep us operational. Looking the part is just as important as having the content to back it up.

We made sure not to take away any features with the redesign. We still include our well used Print View on all articles, but now allow you to use it both for single page reading as well as for actual printing. The previous Print View didn't have all of the styling of our article pages since it was purely optimized for printing, now we have both modes.

Other features have been enhanced as well. The View All Comments button now actually lets you view all comments on a single page, rather than just showing you 50 comments per page. You can also now permalink to individual comments. I'm always humbled by just how awesome your comments are, now we can finally link directly to individual ones. 

We now support larger images inline (we will be adding site-wide retina/hi-DPI support soon!) and our graph style has been updated as well, which you'll start seeing us take advantage of with all new content going forward. The review body text is also larger and hopefully easier to read, which should help when we post some of our ultra long form content. 

The Podcast now has a permanent link at the top of the page as well - thanks to all you who have been asking for that.

The Twitter feed on the front page now includes tweets from a number of staff members including Brian, Ganesh, Jarred and myself. We've also made it easier to follow us on Twitter and Facebook with direct links in our header (hint: it helps us tremendously if you do). Our most recommended content on Facebook is also nicely streamed in to the right of the site as well.

There are more functional changes that we'll be introducing throughout the new year. We just had to get the redesign out of the way first so we could start building on it.

I hope you all enjoy the site redesign. I know big changes aren't always easy to get used to, and as always you have my commitment to fix/improve anything that truly needs it. I'd love to hear your feedback on the design in the comments below.

I'd like to close with a thanks to all of you for continuing to read and support the site. I've always said that AnandTech is your site and I do firmly believe that. We are here to serve you and you are what make this site possible. Thank you for reading, and thanks for making the past 16 years possible. If you are a relative newcomer, please be sure to check out our About page that helps explain the philosophies that drive us.



View All Comments

  • 3ogdy - Saturday, March 9, 2013 - link

    this is actually inspired by that so-called interface that ended up without the name....and yes...Windows 98 looked MUCH BETTER than the one carrying the same name but without the "9". Reply
  • 1d107 - Sunday, March 10, 2013 - link

    XP color scheme for the traditional style desktop looked better, IMO. XP offset the pure grayscale default colors a bit to make it look subtly more cheerful. Switching back to pure Windows 95 scheme always made the interface look more gloomy for me. Reply
  • Anand Lal Shimpi - Saturday, March 9, 2013 - link

    Do any of these options help:

    Take care,
  • NanoTec - Monday, March 11, 2013 - link

    I believe these only change the side borders. It doesn’t add anything to the 'content' … no design changes have to add something, but if possible it should. In my opinion "reallyfreakinlight.jpg"adds something, not because of the color, but because of the slightly darker grey line on the left most edge of the right block of reallyfreakinlight. (Reminiscent of a shadow, it creates an illusion that the content –the central text and articles- are their own discrete unit.) Reply
  • prismatics - Saturday, March 9, 2013 - link

    Massive improvement. Nice work! I disagree with the comments about the white background; it's pretty much common knowledge now for web designers that black text on white background is the most accessible. Reply
  • UpSpin - Saturday, March 9, 2013 - link

    I think the problem is the huge white space on the left and right of the article, which could be darker, just as it was in the old design, which still had black text on white background.
    Maybe no fancy colored gradient background, just a solid grey or gradient grey?
  • Anand Lal Shimpi - Saturday, March 9, 2013 - link

    How about any of these:

    Take care,
  • Friendly0Fire - Saturday, March 9, 2013 - link

    Agreed. Don't let the haters get your morale down Anand. This is a nice refresh, and I'm sure the details can be ironed out over the next few months. Reply
  • Anand Lal Shimpi - Saturday, March 9, 2013 - link

    Thank you, it's hard to please everyone but there's no harm in trying. I'm taking all of the feedback to heart and will try to do as much as possible. Reply
  • Friendly0Fire - Saturday, March 9, 2013 - link

    And thank you for not only running this site, but being so proactive in the comments section despite the terrible negativity I'm seeing.

    I've been looking over the comments a bit and thinking what I'd do if I were to change it. I went ahead and tried altering the CSS a bit, just to get a feel of how it'd look like. If you're curious, here's what I had:

    There's not much of a change because I don't think sweeping changes are necessary, but some more margins and an ever so slightly darker background can help a fair bit. You'll note that sites like Engadget and others have also adopted the idea of "white but not quite".

    Just my 2 cents, keep up the good work!

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