In 2010 we went through the single largest redesign in AnandTech history. We modernized the site, finally moved to a tag based architecture and made a number of other tweaks. The web moves a lot quicker than it did even just 3 years ago, so last year we started working on another significant redesign. Today marks the debut of that design.

Going into the redesign we wanted to accomplish three major goals. First, we wanted to have a design that put our smartphone and tablet coverage on equal footing with our traditional PC roots. The redesign consolidates our coverage areas into four major categories: PC Components, Smartphones & Tablets, Desktops & Notebooks and finally Enterprise. The super categories are largely self explanatory and you can drill down into each one of them for more specific navigation.

It's important that our site design reflects our internal focuses. We are as committed as ever to our PC component coverage, but we also devote an equal amount of time to what we're doing in the new mobile space. From my perspective, whether it's a smartphone or a server, we're still talking about some form of computer - just in a different case.

Our second major goal with the redesign was to more prominently feature Pipeline, our short form content section. We launched Pipeline in late 2011 as a way of dealing with content that either didn't demand our full review treatment or that we didn't have time to dedicate deep analysis to. Since then Pipeline has become a very important part of the site, and we wanted to elevate its position on the front page as a result. Pipeline stories on the right are ordered from newest to oldest, with even older pipeline stories appearing under the 2x2 grid of featured articles.

Finally, we wanted a design that would be more accessible and speak to the broader nature of our audience. While you all know why you come to AnandTech, it's very important to our continued success and ability to remain independent that the site accurately reflects the diverse audience. Whether you're coming to us for motherboard reviews, analysis of the latest microprocessor architectures or to figure out which smartphone or tablet to buy, you're likely a person relied on by dozens of others for recommendations.  We remain an independent website, which comes with its own challenges when it comes to proving our worth to the agencies and marketing organizations that help keep us operational. Looking the part is just as important as having the content to back it up.

We made sure not to take away any features with the redesign. We still include our well used Print View on all articles, but now allow you to use it both for single page reading as well as for actual printing. The previous Print View didn't have all of the styling of our article pages since it was purely optimized for printing, now we have both modes.

Other features have been enhanced as well. The View All Comments button now actually lets you view all comments on a single page, rather than just showing you 50 comments per page. You can also now permalink to individual comments. I'm always humbled by just how awesome your comments are, now we can finally link directly to individual ones. 

We now support larger images inline (we will be adding site-wide retina/hi-DPI support soon!) and our graph style has been updated as well, which you'll start seeing us take advantage of with all new content going forward. The review body text is also larger and hopefully easier to read, which should help when we post some of our ultra long form content. 

The Podcast now has a permanent link at the top of the page as well - thanks to all you who have been asking for that.

The Twitter feed on the front page now includes tweets from a number of staff members including Brian, Ganesh, Jarred and myself. We've also made it easier to follow us on Twitter and Facebook with direct links in our header (hint: it helps us tremendously if you do). Our most recommended content on Facebook is also nicely streamed in to the right of the site as well.

There are more functional changes that we'll be introducing throughout the new year. We just had to get the redesign out of the way first so we could start building on it.

I hope you all enjoy the site redesign. I know big changes aren't always easy to get used to, and as always you have my commitment to fix/improve anything that truly needs it. I'd love to hear your feedback on the design in the comments below.

I'd like to close with a thanks to all of you for continuing to read and support the site. I've always said that AnandTech is your site and I do firmly believe that. We are here to serve you and you are what make this site possible. Thank you for reading, and thanks for making the past 16 years possible. If you are a relative newcomer, please be sure to check out our About page that helps explain the philosophies that drive us.



View All Comments

  • xaml - Sunday, March 10, 2013 - link

    This user is notorious on here, maybe in addition to layout changes, which are nice by the way, there should be minimal comment moderation. Reply
  • Sabresiberian - Monday, March 11, 2013 - link

    Frankly I think most sites would improve themselves by doing more than minimal moderation. It's all good to try to have an open mind and allow for the widest possible readership, but some people just need to be told they are inappropriate in a stronger way.

    The site looks nice to me. I'll have to live with it awhile to make any more constructive comments, but judging from what I see I expect no problems.
  • CeriseCogburn - Saturday, March 23, 2013 - link

    You mean notoriously correct, AS THE 46 PAGES OF COMPLAINTS HAVE REVEALED, YOU IDIOT. Reply
  • THizzle7XU - Sunday, March 10, 2013 - link

    Wow, does the site redesign keep you up at night? Get a life. It's a website.

    Great redesign Anand! Looks cool.
  • PreOmegaZero - Monday, March 11, 2013 - link

    "Epic Fail" is Epic Old. Time to get out a dictionary newer than 2011. Reply
  • CeriseCogburn - Saturday, March 23, 2013 - link

    All of you bitched at what you didn't like too, HYPOCRITE IDIOTS. Reply
  • BWMerlin - Monday, March 11, 2013 - link

    Another vote here for widescreen support. The first thing I noticed about the new redesign is that there is so much wasted space, surely the articles on the front page can be three wide instead of the current two wide as it would allow you to show more articles and help reduce the large amount of white space. Reply
  • CaedenV - Monday, March 11, 2013 - link

    Absolutely wrong!
    Having full width pages makes for horrible reading, and woeful multi-tasking. I very much appreciate web pages that allow me to have 2 pages displayed properly side by side on a monitor that is 1920px wide. It allows me to snap my browser to 1/2 screen and have what I am waiting on, watching, or referencing open on the same window.
  • MagicBoyUK - Tuesday, March 12, 2013 - link

    It's a question of taste. You don't have to use it, but some readers would appreciate it. I for one spend most of my time in full screen view in Safari. Reply
  • random2 - Wednesday, March 13, 2013 - link

    Yeah, not a big fan of reading wide swaths of 11 point text, or using my 24" monitors 1920X1200 screen for one website. Like many people I like having a few things open. Standard width websites are easier to manage and least for me. Maybe when I am a crazy power user with three 27 or 30 inch monitors, but this 24" badboy is as much real estate as my little brain can handle at the moment. Reply

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