In 2010 we went through the single largest redesign in AnandTech history. We modernized the site, finally moved to a tag based architecture and made a number of other tweaks. The web moves a lot quicker than it did even just 3 years ago, so last year we started working on another significant redesign. Today marks the debut of that design.

Going into the redesign we wanted to accomplish three major goals. First, we wanted to have a design that put our smartphone and tablet coverage on equal footing with our traditional PC roots. The redesign consolidates our coverage areas into four major categories: PC Components, Smartphones & Tablets, Desktops & Notebooks and finally Enterprise. The super categories are largely self explanatory and you can drill down into each one of them for more specific navigation.

It's important that our site design reflects our internal focuses. We are as committed as ever to our PC component coverage, but we also devote an equal amount of time to what we're doing in the new mobile space. From my perspective, whether it's a smartphone or a server, we're still talking about some form of computer - just in a different case.

Our second major goal with the redesign was to more prominently feature Pipeline, our short form content section. We launched Pipeline in late 2011 as a way of dealing with content that either didn't demand our full review treatment or that we didn't have time to dedicate deep analysis to. Since then Pipeline has become a very important part of the site, and we wanted to elevate its position on the front page as a result. Pipeline stories on the right are ordered from newest to oldest, with even older pipeline stories appearing under the 2x2 grid of featured articles.

Finally, we wanted a design that would be more accessible and speak to the broader nature of our audience. While you all know why you come to AnandTech, it's very important to our continued success and ability to remain independent that the site accurately reflects the diverse audience. Whether you're coming to us for motherboard reviews, analysis of the latest microprocessor architectures or to figure out which smartphone or tablet to buy, you're likely a person relied on by dozens of others for recommendations.  We remain an independent website, which comes with its own challenges when it comes to proving our worth to the agencies and marketing organizations that help keep us operational. Looking the part is just as important as having the content to back it up.

We made sure not to take away any features with the redesign. We still include our well used Print View on all articles, but now allow you to use it both for single page reading as well as for actual printing. The previous Print View didn't have all of the styling of our article pages since it was purely optimized for printing, now we have both modes.

Other features have been enhanced as well. The View All Comments button now actually lets you view all comments on a single page, rather than just showing you 50 comments per page. You can also now permalink to individual comments. I'm always humbled by just how awesome your comments are, now we can finally link directly to individual ones. 

We now support larger images inline (we will be adding site-wide retina/hi-DPI support soon!) and our graph style has been updated as well, which you'll start seeing us take advantage of with all new content going forward. The review body text is also larger and hopefully easier to read, which should help when we post some of our ultra long form content. 

The Podcast now has a permanent link at the top of the page as well - thanks to all you who have been asking for that.

The Twitter feed on the front page now includes tweets from a number of staff members including Brian, Ganesh, Jarred and myself. We've also made it easier to follow us on Twitter and Facebook with direct links in our header (hint: it helps us tremendously if you do). Our most recommended content on Facebook is also nicely streamed in to the right of the site as well.

There are more functional changes that we'll be introducing throughout the new year. We just had to get the redesign out of the way first so we could start building on it.

I hope you all enjoy the site redesign. I know big changes aren't always easy to get used to, and as always you have my commitment to fix/improve anything that truly needs it. I'd love to hear your feedback on the design in the comments below.

I'd like to close with a thanks to all of you for continuing to read and support the site. I've always said that AnandTech is your site and I do firmly believe that. We are here to serve you and you are what make this site possible. Thank you for reading, and thanks for making the past 16 years possible. If you are a relative newcomer, please be sure to check out our About page that helps explain the philosophies that drive us.



View All Comments

  • etamin - Saturday, March 9, 2013 - link

    I can see why you like the "whiteout" styles you gave examples to, but all those sites are photo-centric as opposed to AnandTech's reading-centric material. For this reason, I think dark gray borders suits AT the best. Reply
  • 1d107 - Sunday, March 10, 2013 - link

    I don't think that garish fashion design principles should apply to a technical site, where people come to read as opposed to admire bling.

    Similarly, if you go to a bookstore, a small section will be assigned design books full of fancy fonts printed on shiny paper. Other, much large sections, where both fiction and technical books are, will be filled with more practical matte paper full of neat black text. The books will be printed in portrait and there will be only a small amount of white field outside the text. This is how people READ, and it is pretty much the established standard which survived many centuries and many generations, because it is practical.

    Unfortunately, it is very difficult these days to find a computer screen that is suitable for reading. Most of them have 16:9 aspect ratio and fixed orientation. Even if they can be rotated, they become too tall and too narrow for comfortable reading. There is very little that can be done to this. Maybe, maybe, Google eventually will overcome this and we'll have more 3:2 screens to enjoy.

    For now, until that option exists, it seems practical to lay the text either in multiple columns or in one column that is not too wide. However, for ease of reading, the white fields on the sides of the text should be relatively small, and the rest of unused -- or used for secondary text -- a neutral monochrome that is noticeably darker.

    Anand, it would be nice to have an option for the black main a rticle text. The grayish text is OK on retina iPad, but it gives me a headache on a more traditional 96DPI monitor. Thanks.
  • colonelpepper - Sunday, March 10, 2013 - link

    trendy... feels very modern... cool but meh Reply
  • kenthaman - Tuesday, March 12, 2013 - link

    Hey Anand,

    Love the new look! As article categories have expanded it has become increasingly necessary for this re-haul and I for one like it; however, I do agree with some of the above posts. The white margins are definitely causing increased eye strain (relative to the old format). Of the three color options you posted, I think the lighter-grey was the best. Grey seemed a little too dark and really-light didn't seem like much of an improvement over white.

    I agree that it will take a little time to point out any major issues, but overall things are looking great!

    Keep up the good work!

  • ChronoReverse - Saturday, March 9, 2013 - link

    Hi Anand. The darker grey bars on the sides really do reduce the glare considerably for me and focuses my attention on the content better. I believe others have suggested a slight grey for the content background as well to subtly reduce the brightness. Reply
  • Anand Lal Shimpi - Saturday, March 9, 2013 - link

    What about this as an option: ?

    Take care,
  • ChronoReverse - Saturday, March 9, 2013 - link

    Hmm, it's better than sheer white but the darkest grey is easier on the eyes still. I would also consider a pattern (perhaps like the one in the header where the Anandtech logo and ad resides). Reply
  • ssj4Gogeta - Sunday, March 10, 2013 - link

    +1 for the darkest grey option. Looks much more welcoming. Also, perhaps the comments could have the "reallyfreakinlight" background. Reply
  • Bonesdad - Saturday, March 9, 2013 - link

    Have to agree, the grey is much easier on the eyes. Esp when I get up on the morning...having the bright white bore into my brain through my eyeballs is ... uncomfortable. But as others have said, it's the content that counts. Reply
  • jjcrandall - Saturday, March 9, 2013 - link

    maybe a selection button at the top of the site or a quick gradient scale to select your level of grey on the borders would be nice. it could be stored as a cookie as well. Some really like white, and some like darker colors... Reply

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