In 2010 we went through the single largest redesign in AnandTech history. We modernized the site, finally moved to a tag based architecture and made a number of other tweaks. The web moves a lot quicker than it did even just 3 years ago, so last year we started working on another significant redesign. Today marks the debut of that design.

Going into the redesign we wanted to accomplish three major goals. First, we wanted to have a design that put our smartphone and tablet coverage on equal footing with our traditional PC roots. The redesign consolidates our coverage areas into four major categories: PC Components, Smartphones & Tablets, Desktops & Notebooks and finally Enterprise. The super categories are largely self explanatory and you can drill down into each one of them for more specific navigation.

It's important that our site design reflects our internal focuses. We are as committed as ever to our PC component coverage, but we also devote an equal amount of time to what we're doing in the new mobile space. From my perspective, whether it's a smartphone or a server, we're still talking about some form of computer - just in a different case.

Our second major goal with the redesign was to more prominently feature Pipeline, our short form content section. We launched Pipeline in late 2011 as a way of dealing with content that either didn't demand our full review treatment or that we didn't have time to dedicate deep analysis to. Since then Pipeline has become a very important part of the site, and we wanted to elevate its position on the front page as a result. Pipeline stories on the right are ordered from newest to oldest, with even older pipeline stories appearing under the 2x2 grid of featured articles.

Finally, we wanted a design that would be more accessible and speak to the broader nature of our audience. While you all know why you come to AnandTech, it's very important to our continued success and ability to remain independent that the site accurately reflects the diverse audience. Whether you're coming to us for motherboard reviews, analysis of the latest microprocessor architectures or to figure out which smartphone or tablet to buy, you're likely a person relied on by dozens of others for recommendations.  We remain an independent website, which comes with its own challenges when it comes to proving our worth to the agencies and marketing organizations that help keep us operational. Looking the part is just as important as having the content to back it up.

We made sure not to take away any features with the redesign. We still include our well used Print View on all articles, but now allow you to use it both for single page reading as well as for actual printing. The previous Print View didn't have all of the styling of our article pages since it was purely optimized for printing, now we have both modes.

Other features have been enhanced as well. The View All Comments button now actually lets you view all comments on a single page, rather than just showing you 50 comments per page. You can also now permalink to individual comments. I'm always humbled by just how awesome your comments are, now we can finally link directly to individual ones. 

We now support larger images inline (we will be adding site-wide retina/hi-DPI support soon!) and our graph style has been updated as well, which you'll start seeing us take advantage of with all new content going forward. The review body text is also larger and hopefully easier to read, which should help when we post some of our ultra long form content. 

The Podcast now has a permanent link at the top of the page as well - thanks to all you who have been asking for that.

The Twitter feed on the front page now includes tweets from a number of staff members including Brian, Ganesh, Jarred and myself. We've also made it easier to follow us on Twitter and Facebook with direct links in our header (hint: it helps us tremendously if you do). Our most recommended content on Facebook is also nicely streamed in to the right of the site as well.

There are more functional changes that we'll be introducing throughout the new year. We just had to get the redesign out of the way first so we could start building on it.

I hope you all enjoy the site redesign. I know big changes aren't always easy to get used to, and as always you have my commitment to fix/improve anything that truly needs it. I'd love to hear your feedback on the design in the comments below.

I'd like to close with a thanks to all of you for continuing to read and support the site. I've always said that AnandTech is your site and I do firmly believe that. We are here to serve you and you are what make this site possible. Thank you for reading, and thanks for making the past 16 years possible. If you are a relative newcomer, please be sure to check out our About page that helps explain the philosophies that drive us.



View All Comments

  • shriganesh - Monday, March 11, 2013 - link

    Oh yeah! I agree. using !important isn't very useful for css tweakers like us :D Reply
  • Murloc - Sunday, March 10, 2013 - link

    now it's perfect, it doesn't hurt my eyes anymore. As for the rest of the issues I think people just need to get used to it.
    I don't understand all the talk about screen ratios margins etc. it looks fine on my 16:10 screen plus the font is big already and easy to read. If you're really blind you can use CTRL+scroll wheel, the wide margins allow to do this easily.
  • Ewram - Sunday, March 10, 2013 - link

    I think the lighter grey or grey is better, otherwise the redesign looks great! ...And for the record, even though this is a brand new user, I have been a regular reader since 2004. Reply
  • cgramer - Sunday, March 10, 2013 - link

    Hi, Anand. I love either of the first two (grey or lightergrey). They'd really make it a bit less retina-searing. :-) Otherwise, love the redesign! Reply
  • genzai - Monday, March 11, 2013 - link

    thanks for looking in to this. all of those help in my case. I don't mind the all-white design in general but if i am reading off my large 24" monitors in the dark which is pretty often the case it is too bright for comfort. if there can be an option to knock down the white by adding some grey as in the photos you posted it would ease eyestrain in these cases. I have my monitors calibrated for ~200 nits and i rarely feel like its too bright for the content i view. But all this white...
  • Omega215D - Monday, March 11, 2013 - link

    The redesign with color scheme works quite well on my HTC Rezound but on the desktop it's a little wasteful of real estate. The color I don't mind so much but it does remind me of ExtremeTech. Maybe I will get used to it in time since I was used to looking at the old design for several years.

    Oh, and Cerise needs to be banned as that poster seems to troll or incite flamewars.
  • ezridah - Monday, March 11, 2013 - link

    The grey one looks the best IMO. Besides possible eye strain, I think it just breaks up the look better. With white it all just blends together and doesn't look as nice. Reply
  • ezridah - Monday, March 11, 2013 - link

    Also, as RSDeuce mentioned, boxing or seperating the comments somehow would be nice as well. When I first tried to reply, I wasn't sure which reply box to hit. It was easy to figure out, but you get my point. Reply
  • MagicBoyUK - Tuesday, March 12, 2013 - link

    I like the lightergrey. Reply
  • SkyDiver - Wednesday, March 13, 2013 - link

    Hi, I am seeing a vast amount of white space on my U2410 24" monitor. It is a bit overwhelming. I don't do those tiny phone screens. Everything these days seems to be optimized for little phone screens (skinny and vertical). Fortunately, I'm not on the go all the time. Unfortunately for me, all sites are optimized for tiny screens. I still want bigger hardware and more POWER!

    Any of the gray on the sides would make viewing much easier for me. Since I'm not interested in mobile computers that much and that is where the actions is in tech, I don't spend as much time on tech sites as I used to, so you might want to underweight my opinion.

Log in

Don't have an account? Sign up now