Today Apple announced their earnings for their second quarter for fiscal year 2015. Once again, iPhone dominated their revenue stream, with 40% more units sold and 55% more revenue than the same period last year. Total revenue for the quarter came in at $58 billion, which is up 27% year-over-year. Gross margin for the quarter was up too, coming in at 40.8% for this quarter. Net income was $13.6 billion, which works out to $2.33 per share.

Apple Q2 2015 Financial Results (GAAP)
  Q2'2015 Q1'2015 Q2'2014
Revenue (in Billions USD) $58.010 $74.599 $45.646
Operating Income (in Billions USD) $18.278 $24.246 $13.593
Gross Margin (in Billions USD) $23.656 $29.741 $17.947
Net Income (in Billions USD) $13.569 $18.024 $10.223
Margins 40.8% 39.9% 39.3%
Earnings per Share (in USD) $2.33 $3.08 $1.66

Almost 70% of Apple’s revenue came from international sales, but China was the big market for Apple this quarter. Sales in Greater China were up 71% year-over-year, to $16.8 billion for this quarter. This is even a 4% rise over Q1, which was the launch quarter for the iPhone 6 series. China is now the second biggest market for Apple, closing in on the Americas where sales this quarter were $21.3 billion.

iPhone sales kept up their torrid pace. In Q1, Apple sold almost 75 million iPhones, and while there is traditionally a drop in the quarter succeeding the launch of the phone, they still managed to sell over 61 million iPhones for Q1. Year-over-year, this is a 40% increase in devices sold and even better for Apple’s bottom line, revenue was up 55%. With Apple, there really is iPhone, and everything else. iPhone accounts for 69.4% of all of Apple’s revenue. They are top heavy in this one product, but it seems to be a product that just keeps giving returns.

Mac sales were also up, with a 10% increase in units sold as compared to Q2 2014. Revenue for Mac also increased, but only 2%. Unit sales were 4.5 million devices, which accounted for $5.6 billion in revenue. This works out to an Average Selling Price of $1230.55 per Mac computer. Macs have once again surpassed iPad sales to become the number two device at Apple. For Q1, and the launch of the new iPad Air 2, iPad sales briefly retook the lead, but Mac sales have surpassed iPad again.

iPad sales have continued to struggle. What was once thought to be the next iPhone has certainly struggled to maintain the trajectory it first had. Sales for Q2 were 12.6 million units, which is down from the 21.4 million last quarter (when the new products were launched) and also down significantly year-over-year from the 16.35 million in Q2 2014. That is a 23% decline in sales, and it resulted in a 29% reduction in revenue, with iPad now coming in at $5.4 billion.

Apple Q4 2014 Device Sales (thousands)
  Q2'2015 Q1'2015 Q2'2014 Seq Change Year/Year Change
iPhone 61,170 74,468 43,719 -18% +40%
iPad 12,623 21,419 16,350 -41% -23%
Mac 4,563 5,519 4,136 -17% +10%

Services however did not suffer such a fate, and at $4.996 billion in revenue, iTunes, the App Store, and other Apple services are now almost a $5 billion per quarter business. Revenue was up 4% since Q1 2015, and up 9% from a year ago.

The final segment Apple reports on is “Other Products” which include iPod, Apple TV, Beats, and accessories. Revenue for this segment was $1.69 billion, down from $1.88 billion a year ago, and $2.69 billion in Q1. This is a year-over-year decrease of 10%. Much of that would be iPod sales which only two quarters ago were still listed in their own category, but have been falling for several years now as they have been superseded by smartphones.

Apple Q2 2015 Revenue by Product (billions)
  Q2'2015 Q1'2015 Q2'2014 Revenue for current quarter
iPhone $40.282 $51.182 $26.064 69.4%
iPad $5.428 $8.985 $7.610 9.4%
Mac $5.615 $6.944 $5.519 9.7%
iTunes/Software/Services $4.996 $4.799 $4.573 8.6%
Other Products $1.689 $2.689 $1.880 2.9%

As part of their announcement, Apple is also expanding their capital return program. What was first going to be a $90 billion share repurchase program is now up to $140 billion. There is also going to be an 11% increase to the quarterly dividend, which will now be $0.52 per share, payable on May 14th to all shareholders of record as of May 11th. Since the creation of their capital return program, Apple has paid out over $112 billion to shareholders, with $80 billion of that being share repurchases.

For Q3, the forecast is revenue of $46 to 48 billion, with margins between 38.5% and 39.5%.

To a certain extent, we have become numb to the record breaking numbers every quarter, but really it is impressive that they have been able to sustain this for so long. For Q2, they once again set records for iPhone and Mac sales, and the App Store had an all-time record quarter. They have some new products in the market now with the MacBook and the Apple Watch, so it will be interesting to see the Q3 numbers.

Source: Apple Investor Relations



View All Comments

  • jjj - Monday, April 27, 2015 - link

    That's rather funny since i only noticed the dual cores U version in the Pro some 10minutes ago by accident.
    To be fair this tendency for less CPU power is being pushed hard by Intel , with low power versions and Atom based SKUs
    The market is flooded by Celerons and U versions so Apple only did what everybody else is doing. Maybe it gets better if AMD gets back on track next year.
  • Impulses - Tuesday, April 28, 2015 - link

    You have more faith on AMD than Tim Cook? :p Reply
  • shameermulji - Monday, April 27, 2015 - link

    Last time I checked, he didn't turn the MBP into anything. It's still around and he just ADDED to the Mac line. Reply
  • hlovatt - Monday, April 27, 2015 - link

    @jjj & beck2050,
    Apple have yet again turned in bigger profits than any tech company, probably in history, and you think you can do better! Anandtech is really not the site for you, you are meant to be *informed*, considerate, and reasonable on this site. Try DailyTech, much more your style.
  • zepi - Tuesday, April 28, 2015 - link

    Apple uses only 28W TDP models of Intel chips in Macbook Pro 13" and as far as I understand, they are the only major manufacturer doing so.

    Intel doesn't have anything more powerful available. Without going for quad cores in rMBP13, they had no more powerful options available

    More precisely Apple uses following SKU's in their "rMBP13 early 2015":
    Core i5-5257U, Core i5-5287U and Core i7-5557U,84988,84993

    Get more informed, give credit when it is due and only "bash" when there are real reasons to do so.
  • Murloc - Wednesday, April 29, 2015 - link

    too underpowered for college kids as well. Reply
  • ASEdouardD - Wednesday, April 29, 2015 - link

    I'm annoyed by the fact that the Macbook Pros, with their retina displays, often feel slower in day to day use than freaking Macbook Airs, at 1.5-2x the cost. Reply
  • denem - Tuesday, April 28, 2015 - link

    Since Tim Cook took over as Apple CEO, revenue, earnings and market cap have more than doubled.. That is a pretty profitable "the deluge of mistakes" IMO. Meanwhile, Microsoft has gone backwards, along with the PC market. Apple has more total revenue and earnings than Microsoft and Google combined. No other US company comes close today, or yesterday. Not Exxon, not Microsft at its peak, no one. Mr. Cook must be doing something right. Reply
  • solipsism - Tuesday, April 28, 2015 - link

    If you think Apple's success is a "deluge of mistakes" I can't imagine what you would actually call a success. I, for one, would love to have a company that had a 1% of the success Cook has had in running Apple. Reply
  • maximumGPU - Wednesday, April 29, 2015 - link

    i think you missed his point. Reply

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