AMD to Introduce New Enthusiast-Class Graphics Cards This Quarter
by Anton Shilov on August 3, 2023 6:00 PM EST
As part of their quarterly earnings call this week, AMD revealed that the company is getting ready to launch new enthusiast-class Radeon RX 7000-series graphics cards in the coming months. To date, the company has launched cards for the top and bottom portions of their product stack, leaving a noticeable gap for higher performing cards that the company needs to fill to fully flesh out the current card lineup.
"We are on track to further expand our RDNA 3 GPU offerings with the launch of new, enthusiast-class Radeon 7000 series cards in the third quarter," said Lisa Su, chief executive of AMD, at the company's earnings call with analysts and investors.
So far, AMD has introduced four RDNA 3-based Radeon RX 7000-series desktop graphics cards aimed at diversified market segments: three Radeon RX 7900-series offerings for enthusiasts who can spend between $650 and $1000 on a graphics card, and the Radeon RX 7600 product for mainstream gamers at roughly $270. This has left an empty space for higher performing cards for cost-conscientious enthusiasts that, for the moment, is being met by NVIDIA's GeForce RTX 4000-series as well as previous-generation Radeon RX 6000-series boards. In particular, AMD currently lacks something current to compete with NVIDIA's modestly well received GeForce RTX 4070.
AMD is believed to have only one GPU left in its Navi 30 range, Navi 32, which would slot in between the current Navi 31 and Navi 33 parts. Navi 32, in turn, is expected to power both Radeon RX 7700 and RX 7800 product families. That said, one thing that remains to be seen is whether the company will decide to go after volume first this quarter and start things off with the RX 7700 series, or after higher margins and reveal its Radeon RX 7800 series first.
AMD's gaming segment revenue was $1.6 billion in Q2 2023, down 4% year-over-year and 10% sequentially primarily due to lower sales of gaming graphics cards. Unit sales of graphics processors in Q2 are typically lower than their shipments in Q1, so a 10% quarter-over-quarter decrease is not surprising. Meanwhile, a 4% drop YoY indicates that appeal of AMD's discrete GPUs was lower in Q2 2023 compared to Q2 2022, an indicator that the company needs new products.
Source: AMD
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nandnandnand - Friday, August 4, 2023 - link
It was cheaper than the 4080 and nobody cares about DLSS3.meacupla - Friday, August 4, 2023 - link
7900 XT was $900 at launch, and is now at $750.It should have launched at $750, which would have been the reasonable price.
Dante Verizon - Saturday, August 5, 2023 - link
It's the same MSRP.. The discounted prices of the older generation left people with skewed expectations.Tunnah - Friday, August 4, 2023 - link
They need a DLSS3 answer. The 4000 series is absolutely terrible value, where in many cases you not only get no performance increase per cost increase, but you get a negative one. But DLSS3, whatever your opinions on the tech, brings "free" frames and makes RTX viable pretty much across the board.deil - Friday, August 4, 2023 - link
Real people always look at price to performance. It's rare for anyone to come to shop and say "I have unlimited budget, gimme PC".giving the same performance while being cheaper is usually best-selling point.
what they need is only to make decent cards, put them firmly cheaper than Nvidia, and say that you dont need dlss3 to get 100 frames, you can have it NATIVE for same price.
AMD have ram advantage so they should play that card, 4k runs native vs NV side that had to upscale to get the performance.
Show all graphs at 4k native, wherever possible.
Spam as many cards as possible, so every user can see them as they shop.
haplo602 - Friday, August 4, 2023 - link
this reminds me of the Nvidia vs 3dfx back then ... just DLSS is the substitute for FSAAZoolook - Saturday, August 5, 2023 - link
Lol, free frames of garbage, I can write an interpolation algorithm in 15 minutes that gives you pretty much the same result, there is a reason why no one has made one before, it sucks.If you want to pay more for worse quality but high values on the FPS counter, you can do that.
In the past there were outrage whenever a company cheated by sacrificing quality over speed, nowadays sheeple only seem to care about fake fps, upscaling etc.
Do people have much worse vision today or are they just overwhelmed by lack of quality in everything that they don't care anymore?
meacupla - Saturday, August 5, 2023 - link
Yeah, back in like 1960~2000, TVs and video media used to do a thing called "Interlacing", which is adding frames between two "Progressive" frames. That's where the "p" in 1080p comes from. It looked like garbage, and DLSS3 is no different.nandnandnand - Friday, August 4, 2023 - link
Lulz timehttps://wccftech.com/amd-rdna-4-navi-4x-lineup-rum...
PeachNCream - Friday, August 4, 2023 - link
I'd be more excited if graphics cards didn't need such an absurd amount of power to be competitive, but at this point, I'll just sit outside the swirling mess with whatever graphics happen to be on the CPU package and let someone else deal with it. There are a lot of good games that don't really require much of anything in the way of compute resources to be lots of fun and a fair number of those are open source or free. AMD and NV can and should continue competing, but I can't be bothered to deal with the disaster that is current computing when I can be entertained pretty much endlessly in my free time using something as modest as a Pentium n3700 that has a peak power consumption of 6W for my amusement.