It's no secret that ASUS has its fingers in multiple areas of computer components including motherboard, VGA, desktop, mobile, and peripherals. Taking into consideration the cooling requirement for AMD's HEDT Ryzen Threadripper 3000 series of processors, it's showcased its latest conceptual AIO CPU cooler design which features a large 420 mm radiator, supplied with three premium Noctua black fans. 

With AMD set to release its 64 core 128 thread Threadripper 3990X in the coming months, ASUS has unveiled a concept design 420 mm AIO CPU with a couple of notable features. The TR4 socket cooler which currently has no name includes an all-black design with no RGB LEDs to speak of, although the CPU block does include ASUS's 1.77" LiveDash OLED customizable screen. Other features include a full cover cold plate specially designed to cool the 3rd generation Threadripper processors, with an all-black design that fits well with its ROG Zenith II Extreme TRX40 motherboard.

The unnamed concept cooler as displayed at ASUS's suite at CES 2020 includes three Noctua NF-A14 2000 PWM fans which spin up to 2000 rpm and omits RGB LEDs for an all-black look which is more subtle. ASUS hasn't released any more information about when it may hit production, or if it will, but upon speaking to ASUS they were very keen to have it ready for the launch of AMD's Threadripper 3990X processor which features a TDP of 280 W.

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Source: ASUS

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  • p1esk - Tuesday, January 7, 2020 - link

    What the hell is "concept" cooler? What's the point of showing it if I can't order it in the nearest future?
  • Holliday75 - Tuesday, January 7, 2020 - link

    Same reason as concept cars. Concept TV's. Concept anything.
  • mickulty - Tuesday, January 7, 2020 - link

    A concept is not a product, but an idea of what could be a product - sometimes this is more about artistic design, sometimes it's about what could be done with the available technology.

    The point is to get feedback from both the industry and consumers, gauging interest and finding out if there are any big issues evident that might need to be addressed before bringing something based on it to market.
  • p1esk - Tuesday, January 7, 2020 - link

    This cooler is exactly like dozens of existing coolers. Ok, it has a little OLED screen, fine, whatever. All I need to know if it can actually cool 3960X at sustained load, and if so, when can I order it. It's not like it's anything like that Avatar Mercedes concept car, amiright?
  • letmepostwithoutsigningin - Sunday, January 12, 2020 - link

    Concept coolers are rather interesting given that there's not a lot of variety with your standard coolers. I love seeing Noctua's booth with concept coolers/fans, the dude at the booth even goes into detail of physics and shit.
  • JEmlay - Wednesday, January 15, 2020 - link

    It's a mock up so people can tell them ahead of time that 420 is a dumb idea.
  • TheUnhandledException - Tuesday, January 7, 2020 - link

    "spin up to 2000 rpm and omits RGB LEDs for an all-black look which is more subtle. " Slow quiet fans without RGB crap? Well that is genuinely surprising.
  • firewrath9 - Tuesday, January 7, 2020 - link

    2000rpm isn't really that quiet, it's pretty audible, quiet is more like 1000-1500 rpm imo.
    Also, keep in mind it's ASUS, so expect a ~400$ price tag. the 360mm aio for non TR is 280$ on Newegg rn. Also, these are still thin 30mm thick aluminum rads. Honestly, I'd rather get a EK phoenix and TR4 waterblock.
  • dwade123 - Tuesday, January 7, 2020 - link

    Pointless. Nobody can afford the new Milkrippers now that AMD is setting record high prices for HEDT.
  • p1esk - Wednesday, January 8, 2020 - link

    People who build quad Quadro RTX 8000 workstations for deep learning can afford it and are interested.

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