When buying a new processor, what’s the first thing to look for? Price? Performance? Frames per Second? The Box? Intel’s new brand tie-in with Marvel’s Avengers now seems official, according to the @IntelGraphics twitter handle. With the new special edition processors, users can look forward to a brightly painted box. Yes, that’s pretty much it. Oooh, shiny shiny.

Leaks have suggested that these new boxed processors will carry new versions of Intel’s overclockable Comet Lake processors, such as the Core i9-10900K which will become new Core i9-10900KA models in Intel's database, however we are waiting on confirmation from Intel. 

If this ends up being a success for Intel, no doubt it will set a precedent for future processor tie-ins. It is unclear if this arrangement involves Intel licensing the Marvel brand, or Marvel is paying Intel for co-branding ahead of Marvel's new videogame, the Marvel Avengers, set to launch on September 4th for Xbox, Playstation, and PC. There have also been suggestions that these processors may also carry codes to download extras for the game, perhaps skins or such, but again this has not been confirmed, nor is it clear that the game has any special Intel-specific acceleration for better gameplay. Imagine if the game detects the CPU string as '10900KA' and offers different abilites or modes - that would certainly interesting as to the mods that would appear to get around that restriction.

Pricing and availability are currently unknown, although we're expecting more details come September 4th.

Source: Intel Gaming on Twitter

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  • coburn_c - Friday, August 14, 2020 - link

    What. Is. This. Crap.
  • ikjadoon - Friday, August 14, 2020 - link

    RGB was a slippery slope. We knew this was coming.

    Expect little Intel & AMD action figures made from 2-cent plastic next. B-tier celebrity voice-overs. An online-only animated miniseries that you can only watch after clipping your UPC barcode and mailing it to some obscure Intel or AMD P.O. box in Missouri.
  • PeachNCream - Friday, August 14, 2020 - link

    Intel did sell those multi colored clean room suit people from the Pentium MMX days. I still own one and have been dragging it around with me for the last couple decades.

    Of course that doesn't excuse the shitshow of this new box.
  • Alistair - Saturday, August 15, 2020 - link

    i have one too, love it haha (poor guy is looking worse for wear)
  • close - Sunday, August 16, 2020 - link

    Ironically both of these things equally represent Intel. 20-25 years ago it was an Intel cleanroom engineer. Today it's a box stamped with some movies franchise. Might as well bundle in a pack of sausages. I mean everyone loves sausages too right?
  • Hifihedgehog - Monday, August 17, 2020 - link

    > I mean everyone loves sausages too right?

    And while you're at it, since Intel runs so hot now compared to AMD, use the processor's IHS as your fry top and cook your sausages at blazing hot and fast speeds while also heating your home in the midst of a nippy and bitter cold winter.
  • FaaR - Friday, August 14, 2020 - link

    Press a little button on the side of the CPU and a tinny voice sample of Chris Evans barks out: "Avengers - assemble!"
  • Great_Scott - Saturday, August 15, 2020 - link

    Good news everyone! Nothing is wrong with CPU performance and industry leadership going forwards.

    Oh, and check out this shiny new distraction.

    Snark off: It's official. I'm embarrassed for Intel. This also bodes poorly for the next few years of CPU releases.
  • MrVibrato - Saturday, August 15, 2020 - link

    It's crap packaging. The one that doesn't lend itself for recycling because it is a composite of paper/cardboard and some plastic film. Just crap for the landfill...
  • YB1064 - Saturday, August 15, 2020 - link

    Well friend, when your products are garbage, you have to grasp at straws. A fool and his money are soon parted, so...

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