While we generally avoid going into deep detail when it comes to our display testing, in light of statements that seemingly contradict our testing it becomes important to contextualize our display tests. Many people are often confused by contradicting statements regarding the peak brightness of an AMOLED display, as we will state that the Samsung Galaxy Note 4’s display reaches a maximum of 462 cd/m^2, while other sites often state that the Note 4’s display reaches a maximum of 750 cd/m^2. Another commonly cited discrepancy is that we rate the Nexus 6’s display to reach a peak brightness of 258 nits, while others have rated the Nexus 6’s display to be as bright as 400 nits.

One might immediately assume that one measurement is right, and the other is false. In truth, both measurements are achievable, as we’ll soon see. Before we get into any discussion of testing methodology though, we must first understand how AMOLED and LCD displays work. Fundamentally, LCD and OLED displays are almost completely different from one another, but face similar issues and limitations. LCD is the older of the two technologies, and is fundamentally quite simple, although not quite as simple as OLED. In short, we can view an LCD display as made of a backlight, and a color filtering array which has liquid crystals that control the passage of light, along with polarizers to make sure that the filtering system works correctly.

An Apple iPod Touch music player disassembled to show the array of white-edge LED's powered on with the device / ReTheCat

To break this system down further, we can look at the backlight. In the case of mobile devices, the only acceptable backlight system for thickness and power efficiency reasons is the edge-lit LED, which places a line of LEDs along an edge of the display, which is then diffused through a sheet of transparent material with strategically-placed bumps in the material to create points of light via total internal reflection. For the most part, LEDs in use today are blue LEDs with yellow phosphors in order to increase efficiency, although this means that the natural white point of such a backlight is higher than 6504k and requires filtering in order to reach a calibrated white point.

Schematic diagram IPS LC display / BBCLCD

While the backlight is relatively simple, the actual color filtering is a bit more complicated, although we will avoid extensive depth in this case. In the case of IPS, the structure is generally quite simple in nature, with two electrodes in plane with each other, which is used to generate an electric field that rotates the orientation of the liquid crystals in plane with the display to dynamically alter the polarization of the light that can pass through the liquid crystal array. With a set of fixed polarizers before and after the liquid crystal array, by using the controlling TFTs to alter the voltage applied on the electrodes one can adjust individual color output on a per-pixel basis.

Schematic of a bilayer OLED: 1. Cathode (−), 2. Emissive Layer, 3. Emission of radiation, 4. Conductive Layer, 5. Anode (+) / Rafał Konieczny

AMOLED is a fundamentally different approach to the problem, which uses organic emitters deposited upon a substrate. These emitters are designed to emit red, green, or blue when voltage is applied across two electrodes. Similarly, TFTs are needed to control each pixel. As one can see, AMOLED is a simpler solution, but in practice the issues with such an implementation can be quite complex.

In order to determine what picture content to use for a measurement of maximum brightness, we must turn to a measurement known as Average Picture Level (APL). This is best explained as the percentage of the display that is lit up compared to a full white display, so a display that is completely red, green, or blue would be 33% APL.

As one might already be able to guess, with AMOLED power consumption is highly dependent upon the content displayed. With a pure white image, every pixel must be lit, while with a pure black image every pixel is off. As the display typically has a maximum power use set for a mobile device, this opens up the capability for AMOLED displays to allocate more power per pixel (i.e. higher maximum luminance) when not displaying a full-white image. This is in contrast with the edge-lit LCDs used in mobile displays, which have relatively limited local-dimming capabilities. As a result, the maximum brightness of an LCD is relatively fixed, regardless of the displayed content.

In the case of the Nexus 6, we can clearly see dimishing returns after 40% APL as there is efficiency droop on AMOLED displays that are similar in nature to LED backlights. While now it’s easy to understand why it is that AMOLED can vary in maximum brightness, the question is which brightness is “correct”. While an AMOLED display can technically have a maximum brightness of 750 nits, it’s unlikely that people will look at images effectively equivalent to 1% of the display lit up with white.

In practice, it turns out that with Lollipop and almost all web pages, the average picture level is quite high. It’s increasingly rare to see cases where displayed content is below 50% APL. According to Motorola, 80% APL represents an average APL for light UIs and in light of this, it seems appropriate to test at similarly real-world APLs. Taking a look at some commonly used applications in Lollipop, we see that the APL is regularly at or above even Motorola's 80% figure. I opened some of the applications on my Nexus 6's homescreen to take screenshots of whatever they had open when they came up, and I've tabulated the results below.

  APL in %
Messenger 86
Calculator 49
Settings 84
Calendar 80
Phone 89
Reddit Is Fun (Light) 77
Reddit Is Fun (Dark) 23
Chrome New Tab 86
Wikipedia 83
AnandTech 52
AnandTech Article 81
Twitter 76

As you can see, many of the screens in Android's interface as well as web pages and third party apps have a high APL. There are exceptions, like the Calculator application and any application with a dark theme, but the overall trend is clear. Google's new interface style also means that applications are more likely to adopt interfaces with large amounts of white than in the past. 

As a result of this, we test at 100% APL in order to get an idea of perceived brightness. While there may be some need for lower APL testing, it’s important to also consider cases such as OLED aging which will lower peak brightness over time. It's also important to consider that the delta between 80% APL and 100% APL in this case is around 44 nits. This makes for about an 18% delta in brightness, which ends up being around the noticeable difference in most cases. While our testing is subject to change, in the case of brightness we currently do not see much need to dramatically alter our methodology.

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  • grahaman27 - Monday, December 22, 2014 - link

    To me, maximum brightness would imply that you would test at the lowest APL percentage that you could reach. Since this was not done at anandtech, I think it both explains the difference and confirms the accuracy of anandtech's reading.

    Thanks for explaining though!
  • grahaman27 - Monday, December 22, 2014 - link

  • MrCommunistGen - Tuesday, December 23, 2014 - link

    I think I have to disagree.

    It is this kind of testing (APL 1% vs APL 100% to generate max/min brightness) that got us "Dynamic Contrast Ratio" in computer LCDs. This in turn lead to a race to see who could generate the biggest number based on how high the backlight could be pumped under certain circumstances, and how low it could be driven under others. Seeing a 100,000,000:1 DCR on a panel when the native contrast ratio is 1000:1 is misleading to the uninformed buyer and laughable to anyone who knows better. Although the analogy doesn't entirely carry with AMOLED since the luminance of black/off pixels should remain relatively constant I still feel like it's the same slippery slope. How hot can we drive 16 pixels? 4 pixels? 1 pixel? I'd rather see what the maximum achievable brightness is for a "realistic" workload. Without reasonable and universal standards for measurement the best we can do is look for some other data point.

    When shopping for a phone, particularly the panel in a phone, I want to know how usable the display is going to be when I'm outside or under bright lights. That is better delivered through the current testing methodology. With the current brightness measurements I get a "worst case" brightness. I'd always rather be pleasantly surprised when a product over delivers than disappointed when it under delivers. As long as the reader/consumer knows that this is how AMOLED panels work (the purpose of the above article) I don't see anything wrong with measuring max brightness at 100% APL.
  • Wolfpup - Tuesday, December 23, 2014 - link

    Actually the way Anandtech is doing it is the accurate way to do it. A theoretical number that it can't actually reach in real life is worthless.
  • krutou - Monday, December 22, 2014 - link

    It would be better to report the two common use scenarios: 80-85% (bright UI) and 25% (dark UI).

    As much as 1% APL figures are wrong because they don't represent common use scenarios, 100% APL doesn't make sense either.
  • Brandon Chester - Monday, December 22, 2014 - link

    The increase in brightness for AMOLEDs at 80% APL rather than 100% APL is not very significant, and changing testing to accommodate AMOLED's idiosyncrasies doesn't seem like a good idea either. To put it in perspective, even if I had tested the Nexus 6 at 80% APL in the review my conclusion about the brightness being sub-par would have been exactly the same. Additionally, dark UIs are also becoming less and less common. It's been happening for some time on the iOS side, and if developers actually follow Google's guidelines it will happen on Android.
  • krutou - Monday, December 22, 2014 - link

    Windows Phone
  • Alexvrb - Monday, December 22, 2014 - link

    By default, yeah. You can set it to a light theme though. Not sure how many do, it looks good dark IMO and saves power too. The start screen is likewise configurable (including the option of using a photo as the background behind the tiles).
  • Wolfpup - Tuesday, December 23, 2014 - link

    Yeah, and even there the dark theme doesn't carry through to everything. On my 928 I leave it on white because I prefer it, and I'm not usually looking at the start menu/settings anyway.
  • Manabu - Sunday, December 28, 2014 - link

    I have an OLED screen phone, and most of time my screen is in low APL apps. This includes naturally black apps, but also apps with a dark/night theme (there are lots of them, and I aways pester the developers if there isn't), inverted/night mode for pdfs and web (the UC browser is good for that), etc. So your 100% APL is very far from my common use cenario, and apps with dark themes as an option will probably only increase.

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